University strategic marketing plan

So, make you target audience feel special out of your strategic university marketing plan. The division of university brand strategy and communications is an adaptive, nimble, high performing, innovative, reliable, responsive and sustainable organization with. Nike was founded by university of oregon track athlete phil knight. Strategic marketing plan of nike page 27 marketing mixnike. Therefore, this strategic plan sets the course to bring scholars together in even more creative and innovative ways. The mission of the university in the context of our last strategic plan. Marketing strategy plan for the university of dayton. Umw strategic plan 2020 umw strategic plan 20092014 strategic plan. The marketing and branding plan provides guidance regarding the direction of university marketing efforts. Homepage strategic plan 2025 carnegie mellon university.

All marketing plans should directly support your college department or units strategic plan. How to create a marketing plan for your school share flipboard email print getty images for students and parents. Detroit mercys strategic threeyear marketing plan is a 14point plan focuses on positioning the institution in new ways as a preeminent. The marketing plan outlines how communication strategies will support and enhance strategic plan goals. The conference of colleges has been consulted during the drafting of the plan and colleges will be vital partners in its implementation. Marketing shouldnt just be executing the same strategy year after year, but actively coordinating with the rest of the school administration to plan and execute a marketing strategy that fits the university s goals as a whole. What to include in a strategic university marketing plan. Strategic plan for institutional marketing grand valley. Support clemsons top20 vision by enhancing academic reputation. This is an extraordinary time for carnegie mellon university. The box is the tools youll use to carry out your strategy.

Plan tactics and channels to make your content marketing. If your group does not have a strategic plan, the university s strategic plan. It is the result of many months of information gathering. Document your entire marketing plan using this free outline. Grow the university s endowment portfolio and gain the optimal return on the university s investments without incurring undue risks. Marketing, recruitment and admissions employ both traditional and new marketing practices, employing creative thinking, with a commitment to long term implementation, and providing a seamless client experience as well as a systemic link to the university s planning efforts. This marketing strategy plan for the university of dayton educational leadership was done as the final capstone project for marketing majors in the fall of 200 slideshare uses cookies to. Here is what to include in a strategic university marketing plan. This is a plan by and for our community that has been enthusiastically endorsed by the university board of trustees. The overarching goal of the strategic plan is to present a series of aims and supporting initiatives that are targeted at specific needs of the university. A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. There are a lot of complicated and specific materials to include in a marketing plan, and it is especially more complicated if it is a school marketing themselves. Strategic marketing plan 2016 middlesex community college. On november 2, 2016, the campbell university board of trustees adopted a new 5year strategic plan to guide the university into 2021.

Andwith this strategic plan serving as a roadmap for student success and the university s global growthi am confident that the best is yet to come. Creating a strategic marketing and nc state university. Work on a new digital vision for our communications has. Uk healthcare 2004 strategic plan pdf, 708 kb uk healthcare 20112015 strategic plan pdf, 4. Marketing, recruitment and admissions employ both traditional and new marketing practices, employing creative thinking, with a commitment to long term implementation, and providing a seamless client experience as well as a systemic link to the university. Communications and marketing plan the university of. University strategic plan goals and objectives 2014 2019. University 5year strategic plan about campbell university. Sincerely, javier miyares president university of maryland university. In order to define strategic marketing, you must also consider how this strategy applies to concepts like marketing. Strategic marketing builds off of market knowledge to develop a customercentered strategy, or plan and approach, to marketing campaigns with the ultimate goal of profitability for the organization. The initial plan, approved by administrative council april 7, 2014, is intended to address strategic.

The product of this step is a concise marketing component of the business plan that reflects the optimum strategic. Scopethe university strategic plan sets out a framework of priorities for the university, its divisions and departments. While recruitment will be an important component of this marketing plan, a cohesive branding. The objective of the strategic marketing step is to narrow the marketing decisions to those that offer the highest opportunity to maximize profitability. Strategic marketing plan is informed by the bcc 2016 2018 strategic plan using both qualitative and quantitative data that includes institutional research, surveys, application data, information cards, and. In so doing, our university community will continue to lead and to find solutions for. The strategic plan will be underpinned by a more detailed implementation plan. Strategic plan 201518 university of maryland university.

Strategic marketing plan 202018 bu confidential page 4. With its worldleading strengths at the intersection of technology and humanity, cmu research, innovation and creativity will. Marketing and branding plan missouri state university. Institutional marketing adheres to the core values outlined in the university strategic plan in making decisions and setting goals. Our mission university brand strategy and communications. Additional resources and worksheets are references throughout the document to assist with more detailed planning in specific areas. Umw strategic vision a strategic vision for the university of mary washington as approved by the board of visitors on november 17, 2017. Develop university wide marketing communication and branding strategies that support the goals of the strategic plan. Creating a strategic marketing plan this marketing plan template is designed to facilitate analysis, planning and communication of your strategic marketing and communications plan. About the author ginny nguyen ginny is a marketing assistant and content writer focused on technology. Strategic threeyear marketing plan, 20172020 overview.